Key Account Management Workshop


Key Account Management Workshop increases the likelihood of retaining and growing the 20% of customers that contribute 80% of revenue. The format of this Training above will be classroom training at the client’s premises.

The content to be covered during the Training will be as per below:

  • Account Management vs. Sales Techniques
  • The Organisational Perspective
  • The Roles and Responsibilities of Account Managers
  • Key Competencies and Attributes for Account Managers
  • Types of Key Account
  • Portfolio Analysis
  • Setting Performance Metrics
  • Measuring Performance
  • Key Account Plans

Download course outline here

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