Key Account Management Workshop


Key Account Management Workshop increases the likelihood of retaining and growing the 20% of customers that contribute 80% of revenue. The format of this Training above will be classroom training at the client’s premises.

The content to be covered during the Training will be as per below:

  • Account Management vs. Sales Techniques
  • The Organisational Perspective
  • The Roles and Responsibilities of Account Managers
  • Key Competencies and Attributes for Account Managers
  • Types of Key Account
  • Portfolio Analysis
  • Setting Performance Metrics
  • Measuring Performance
  • Key Account Plans

Download course outline here

Request A Quote

<<< Back to Course List

  • Twasa Corporate Training tailored the training to suit our daily operations and our learners were happy with the service delivery.

    Lelo Mahuma, Head of HR

  • The delegates and the company was happy with the training received. We would recommend their training due to the exceptional service received.

    Mamoraka Makhafola - L & D Facilitator

  • No hesitation in recommending Twasa Corporate Training as the feedback received from our employees or learners was that the service was exceptional.

    Lindy Methula - Assistant Director

  • Training provided by Twasa Corporate Training was well received and effective. Administration of training was professional.

    Violet Ngwenya - HR Practitioner